Luton Yard, London

Brand Identity

W&R worked on a London Newcastle project for a development proposal in Luton Street, London NW8.

Interior design formed the core theme of this route. Its aim was to engage a core, design-conscious audience.
Interior design messaging also supported the new level of architectural design quality introduced by the Luton Street development, as well as aligning perfectly with its surrounding environment of renowned interiors and antique retailers.


Luton Yard logo design by W&R Studios

Logo wordmark


Luton Yard hardback book designed by W&R Studios
Inside spreads of the Luton Yard book
Inside spreads of the Luton Yard book

Digital Experience

Website design for Luton Yard by W&R StudiosWebsite page design continued

Film sequence

An interior designer walks the streets of NW8 selecting inspiring pieces and providing tips for cool interiors. Full length feature film plus 30 second feature films for social media placement.

Luton Yard brand film


The Luton Yard 'Interiors' book covers and example spreadLutons Yard stationeryLuton Yard Tote bag front and reverse


W&R designed a range of strategically placed adverts to attract the attention of the correct audience

Luton Yard targetted advertisingLuton Yard T-side advertising on London busLondon Underground targetted advertising for Luton YardLuton Street hoarding design by W&R Studios

Social amplification

Scoial Media Example for Luton Yard
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